As an owner or director of franchise business, you must take care of your business network. Suppose you are a pilot of the passenger franchise your business, therefore you must have a clear flight plan, going where you fly and how you fly to a destination. Never take-off before you know about where, as a franchisor you must be well aware of the market you aim for your overseas expansion and cooperation model franchise like what you're looking for and make there. To ensure all goes according to and correct this you'll want to discuss all this to our franchise consultants, who help you in detail give way and input.
Besides, you do the talking and learning about everything with the consultant, there are things that are not less important that you must do the maintenance of legality both in domestic and legal matters pertaining to foreign parties. Ask for help associations and relevant departments to facilitate all your affairs.
Understanding the market
In addition to asking for help of various parties such as consultants, associations and relevant departments in the country. A visit to the country that became the purpose of expansion is very important to you, because then you can directly feel the culture and also how great your product or service desired. Meanwhile you also need to be frequently invites prospective Master Franchise you been seeing your company, and is also highly recommended to visit your master franchise candidates in his office in person to just talk evaluate the market before deciding to give the master franchise rights.
With the expansion franchise internationally through a franchise that means you have to save time and money, because businesses will be the responsibility of the master franchise that will invest time and money into the strategy. Their market research will also help you to better understand the challenges that they may have experienced before. Some of the master franchisee may have a decision to not make it back to sub franchise your business in the country. This was usually because of the strength of funds owned by a particular master franchise parnert. Mothercare classic example, with its Master Franchise Owner Alshaya Group in the Middle East and all of their 200 stores are in fact owned by a master franchisee. (In Indonesia it is a lot happening such as KFC and McDonalds, where a single owner, they do not make sub-franchise business, unlike in Malaysia, where McDonald's, KFC and big brands in sub-franchise world and enter it in every exhibition ).
Customer connection
Although you already have a master franchisee who represent your brand overseas, you must have another way or in your own way to get direct feedback from your customers there. Suppose your customers in a country you have to ask their opinion of it or your product which are suitable to be maintained in the market there and what is not, from there you will know that the tone aka differences for each market is different. Your efforts to do something like this would be greatly appreciated.
Besides, you do the talking and learning about everything with the consultant, there are things that are not less important that you must do the maintenance of legality both in domestic and legal matters pertaining to foreign parties. Ask for help associations and relevant departments to facilitate all your affairs.
Understanding the market
In addition to asking for help of various parties such as consultants, associations and relevant departments in the country. A visit to the country that became the purpose of expansion is very important to you, because then you can directly feel the culture and also how great your product or service desired. Meanwhile you also need to be frequently invites prospective Master Franchise you been seeing your company, and is also highly recommended to visit your master franchise candidates in his office in person to just talk evaluate the market before deciding to give the master franchise rights.
With the expansion franchise internationally through a franchise that means you have to save time and money, because businesses will be the responsibility of the master franchise that will invest time and money into the strategy. Their market research will also help you to better understand the challenges that they may have experienced before. Some of the master franchisee may have a decision to not make it back to sub franchise your business in the country. This was usually because of the strength of funds owned by a particular master franchise parnert. Mothercare classic example, with its Master Franchise Owner Alshaya Group in the Middle East and all of their 200 stores are in fact owned by a master franchisee. (In Indonesia it is a lot happening such as KFC and McDonalds, where a single owner, they do not make sub-franchise business, unlike in Malaysia, where McDonald's, KFC and big brands in sub-franchise world and enter it in every exhibition ).
Customer connection
Although you already have a master franchisee who represent your brand overseas, you must have another way or in your own way to get direct feedback from your customers there. Suppose your customers in a country you have to ask their opinion of it or your product which are suitable to be maintained in the market there and what is not, from there you will know that the tone aka differences for each market is different. Your efforts to do something like this would be greatly appreciated.